|For:||Third-to-last and penultimate year of high school|
|Objective:||Introduce online marketing skills by developing integrating marketing and communication campaigns|
|Language:||Italian and English (see calendar for dates)
|Luiss early admission:||Two-year course for talented young people|
The web and social media have radically changed the way we communicate and sell both products and services, forcing companies to adapt.
Designed for students interested in bachelor's degree programs related to the world of Economics, the Marketing Summer School focuses on developing integrated marketing and communication campaigns. Using practical methods with the latest methods for developing business on the web, including mobile, and social media in marketing and communication strategy. During the week, students will learn to create a landing page and to create an online marketing campaign and use social media for business. The program is available in both English and Italian.
The Marketing Summer School grants 40 School-Work Alternation credits, subject to approval from the student's home institution.