The Luiss School of Government offers a new Master in Political and Governmental Communication and Marketing, directed by Francesco Giorgino. The program, offered entirely in Italian, provides students with the skills required to work in communication and marketing for political and social institutions, political parties, companies and labor unions, or local boards, orders and professional associations, the non-profit world and more.
We live in an age in which communication is not only form, but substance. The new ecosystem created by the digital revolution and Big Data weaves communication, information and marketing, simultaneously creating issues and new opportunities for those who have to improve their reputation and increase their perceived value. All of these elements have to be understood and managed, and organizations who need to move effectively and with awareness must find practical social communication strategies and adopt marketing strategies.
Registration is open until December 4.