On November 22 and 23, the Luiss Viale Romania campus hosts the third annual World Marketing Summit Italia 2019 (WMS), the world's most important event dedicated to strategic marketing. The two-day event offers participants highly specialized training and the opportunity to network.
The event, established by Professor Philip Kotler in 2010, one of the world's most influential experts of modern marketing, kicks off the first day with a panel of world-renowned speakers, followed by a second day of exclusive masterclasses.
The theme of this year's event, organized in collaboration with Hdrà, is the development of a marketing culture that becomes a strategic lever to the growth of companies. The masterclasses, open to a limited number of participants, focus on four themes: efficient data management, business leadership, technology to increase sustainability and new processes to create value.
Among guests is Moran Cerf, neuroscientist, ex-hacker, entrepreneur, professor of economics at the Kellog School of Management and one of the foremost scholars on neural mechanisms behind decision-making processes.
At the end of the first day, a networking happy hour is reserved for Luiss alumni, offering the opportunity to meet with Professors Kotler and Cerf as well as other speakers.
Participants in the masterclasses will receive a certificate of attendance from Luiss University and Professor Kotler.