Politics is increasingly mixed with communication and marketing. From the United States to Italy, a new method of gaining and managing electoral consensus is forming, as is, consequently, a new way of doing politics. In the era of populism and sovreignism, in the era of data and social networks, representation in the mediated public square matters more than representation. As a consequence of the information overload experienced in recent decades, a significant change in tone has transformed political communication from form to substance, with an increasing resemblance to content marketing.

A presentation of the latest publication from Francesco Giorgino journalist, LUISS professor of News Making & Brand Storytelling, published by LUISS University Press, with a foreword from Professor Giovanni Orsina, Director of the Luiss School of Government.

Program

Introduction
Giovanni Lo Storto Luiss General Director

Participants
Paolo Del Debbio Journalist
Daniele Pelli  CEO AskaNews, President ALL

Moderator
Serena Scarpello Author of Comunicare Meno, Comunicare Meglio (Guerini Next), Luiss graduate

Program to be defined