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Luiss Guido Carli

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Marketing

The degree program is divided into two different majors, both of which are offered in English and Italian. Marketing Analytics and Metrics (Analisi e misure di marketing) was designed to prepare students to analyzing market changes while the program in Market Relationship and Customer Engagement (Gestione dei processi e delle relazioni di marketing) was designed to train students in maintaining relationships with clients and commerical clients.

The master's program in Marketing prepares students for roles as marketing/business/industry analyst, marketing & sales performance specialist, brand/product/communication manager, marketing manager, account/sales manager, account/sales manager, merchandiser/promoter, consultant or researcher.

Marketing
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Presentation

The master’s degree program in Marketing aims to increase both basic knowledge and specialized skills in the field of marketing.

The program's majors create two different professional profiles that respond to the needs of businesses and organizations by honing avant-garde marketing skills. The majors also respond to the needs of students from diverse backgrounds that are interested in a rigorous and original Marketing program.

Applications are welcome from graduates of bachelor’s degree programs in Economics and Management, as well as Statistics, Communication, Mathematics, Physics, Engineering, Political Science and Philosophy.

The program is only enhanced by its students’ diverse backgrounds, whose skills can be shared and combined to generate enormous value for the job market.

Employment and professional opportunities for graduates

Graduates of the two versions of the major in Analisi e misure di marketing and Marketing Analytics & Metrics will be able to work as marketing/business/industry analysts, marketing & sales performance specialists, researchers (at institutes, research companies and consultancy firms), brand/product/communication managers and consultants.

Graduates of the major in Gestione dei processi e delle relazioni di marketing and Marketing Relationships & Customer Engagement can work as marketing managers, brand/product/communication managers, account/sales managers, merchandisers/promoters and consultants.

Admission procedure

Get information about taking the admission test.

Majors


Major: Analisi e misure di marketing (held in Italian)

I year – 2020-2021

Course Credits
Analisi del comportamento di acquisto 8
Behavioral Economics and Consumer Decision Making 6
Managerial Economics: Theories and Marketing Applications 6
Legal Issues in Marketing 6
Research Methodology for Marketing 6
Analisi e misurazione delle performance di marketing (marketing metrics)6
Gestione del prodotto e della marca8
Organizational Isuses in Marketing and Sales8
Metodi statistici per il marketing8

II year – 2021-2022

Course Credits
Customer intelligence e logiche di analisi dei Big Data 6
Marketing Plan and Markstrat Simulation 6
2 Elective courses 6+6

Major: Marketing Analytics & Metrics (held in English)

I year – 2020-2021

Course Credits
Consumer Behavior 8
Behavioral Economics and Consumer Decision Making 6
Managerial economics: theories and marketing applications 6
Legal Issues in Marketing 6
Research Methodology for Marketing  6
Marketing Metrics6
Product & Brand Management8
Organizational Issues in Marketinig and Sales8
Statistics for Marketing8

II year – 2021-2022

CourseCredits
Customer Intelligence and Big Data6
Marketing Plan and Markstrat Simulation6
2 Elective courses6+6


Major: Gestione dei processi e delle relazioni di marketing (held in Italian)

I year – 2020-2021

Course Credits
Analisi del comportamento di acquisto 8
Behavioral Economics and Consumer Decision Making 6

Managerial Economics: Theories and Marketing Applications

6
Legal Issues in Marketing 6
Research Methodology for Marketing 6
Communicazione di marketing e linguaggi dei nuovi media6
Gestione del prodotto e della marca8
Organizational issues in marketing and sales8
Web analytics e marketing8

II year – 2021-2022

CourseCredits
Marketing Plan and Markstrat Simulation 6
Retail and Service Experience Marketing 6
2 Elective courses 6+6

Major: Market Relationship & Customer Engagement (held in English)

I year – 2020-2021

Course Credits
Consumer Behavior 8
Behavioral Economics and Consumer Decision Making 6
Managerial Economics: Theories and Marketing Applications 6
Legal Issues in Marketing 6
Research Methodology for Marketing 6
Product and Brand Management8
Organizational Issues in Marketing and Sales8
Web Analytics and Marketing8
Marketing Communication and New Media6

II year – 2021-2022

Course Credits
Retail and Service Experience Marketing 6
Marketing Plan & Markstrat Simulation 6
2 Elective courses 6+6

Activities for all majors

Activity Credits
Mandatory language course 4
Ethics, Responsibility, Sustainability Laboratory 4
Internship (or project work) 8
Master's thesis 18
Total credits 120

Students enrolled in Italian language degree programs must take two courses taught in English.