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LUISS Guido Carli

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Digital Humanism: new business communication

Pirelli Director of Communication Maurizio Abet speaks with Professor Francesco Giorgino in the ninth episode of the series

On Wednesday, May 2 LUISS presented the latest episode of Digital Humanism - Dialogues on the Future of Professions.

Professor of Brand Storytelling Francesco Giorgino welcomes Maurizio Abet, Director of Communication at Pirelli, on changes that the digital revolution has caused in business communication.