Andrea Ceci, Gianmarco Libertini, Pierpaolo Ferranti, Vincenzo Cogliano and Ettore Caraccioli are five LUISS students from the master’s degree program in Economics and Finance and winners of the UniCredit #CashlessGeneration2 competition in the University category.
Cashless Generation is a national program organized by UniCredit as a part of the national #Informati campaign to promote banking and financial education. Launched in 2011, this year the program involved over 13,500 students, 230 high schools and 10 universities nationwide. After meeting with #Informati educators, students worked in groups to make videos on safe and informed use of alternative payment methods directed at young people. The videos were then entered into a nationwide contest.
“We learned about this opportunity through Professor Emilio Barone, who invited us to the presentation of the project organized by the LUISS Adoption Lab. We were interested in participating immediately. It seemed like a great opportunity to get involved and put our skills to the test outside of our comfort zone.”
The LUISS team took first place with their video Digital che? that promotes the use of cashless payments in a fun and informal way.
“With our video, we tried to transmit a concrete message that was pertinent to the needs of people our age. The hardest part, but also the most fun part, was writing the script. Even if the video was only one minute, the work behind it was complex, in particular, trying to channel our ideas in a fun and useful way.”
The project allowed to students to improve their finance skills and to develop new abilities in teamwork, video-making and digital communcation.
“This result,” explain the students, “taught us that with the right group as well as determination and inspiration, you can take on challenges you have never faced before. We believe that this is the right spirit to meet the demands of our future careers.”
The project was established by UniCredit in partnership with ADOC, partner of Noi&UniCredit, a collaboration between the bank and 12 national consumer associations.