EY Business Game is a competition for talented young people that involves students and recent graduates in Economics and Engineering from Italian and Spanish universities. The members of this year’s winning team were three LUISS students from the master’s program in Economics and Business Management: Giovanni Campagnola, Tommaso Cantone and Jack Speciale, who were awarded at the EY headquarters in Milan on July 15.
Now in its fourth edition, this year the EY Business Game opened up to Spanish students and focused on challenges related to digital startup management. “We learned about this opportunity in April,” explains Giovanni. “Jack, Tommaso and I had already worked together during a Business Strategy course and our sense of team was a big advantage.”
The contest is divided into three phases. The first phase, Skillgame, posed a series of multiple choice questions on business, logic and new technology. As one of the top 240 teams, the LUISS students made it to the heart of the competition: a championship to become the leaders of a competitive market.
“For three weeks and four rounds, each team represented a simulated company. The theme of our round was to lead a digital startup to offer a smartphone application. We were given an initial budget to invest and a large number of variables to choose such as the price, the distribution platform and investment in research and development. We focused on our app’s performance, on prices and investments and on wide distribution. Our strategy proved to be a winning one: we won every round thanks to numerous downloads and incredible profits when compared to our competitors.”
The top teams from different rounds then competed against each other in the final round where they were challenged with developing and promoting their idea in front of a jury of experts. With the help of an EY mentor, the three students worked in remote, taking advantage of the time away from school and work. “It was the most challenging phase. We had very little time to come up with an idea and a winning business model to present to the jury. Furthermore, we were in three different countries (Austria, Italy and Malta) and we had to organize evening Skype calls to define our idea and make it work.”
In the Milan finale, each team presented their idea with a five-minute elevator pitch to quickly, efficiently and clearly illustrate their project. “The jury really appreciated our idea because it was immediately applicable to a concrete problem, food waste, and because it was based on realistic data. In particular, they appreciated the level of detail and attention of our presentation on the food retail sector.”
With this victory in this Business Game, the students now have the chance to perform a three-month internship in the Advisory Office of EY. “We are starting next month in the Digital & Innovation sector where we will be involved in various aspects from strategy to marketing, for large companies that focus on innovation and we hope to learn and grow as much as possible. We are highly motivated and we can’t wait to start.”