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LUISS Guido Carli

Logo LUISS

Rethinking integrated communication

4 September 2017 at 10:00 AM
Sala delle Colonne Viale Pola 12, Rome
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New technologies, new models, new experiences, new opportunities for organizations and institutions

An event organized by the LUISS X.ITE LUISS Center on Behaviors and Technologies in collaboration with the Vatican Communication Office.

Program

Welcome and introduction
Paolo Legrenzi President LUISS X.ITE
Michele Costabile Director LUISS X.ITE

Integrated communication: stakeholders, content and media convergence
Paolo Peverini and Simona Romani LUISS X.ITE - Results of X.ITE research for the Vatican Communication Office 
Filippo Ungaro Director of Communication Save the Children Italy - Stakeholder engagement and expected outcomes
Marco Bardazzi Director of External Communication ENI - Content strategy and reputation
Giuditta Gandus Head of Communication Fondazione Umberto Veronesi - The role of media convergence in awareness campaigns

Keynote speech
Kevin Lane Keller E.B. Osborn Professor of Marketing Tuck School of Business at Dartmouth - Unlocking the power of integrated marketing communications: how integrated is your IMC program?

Conclusion
Mons. Dario Edoardo Viganò Prefect of the Office of Communication - The reform of the Communication Office, A new role of Vatican media in the social and communicative context

Q&A

The event is held in Italian with the exception of the keynote speech

More information

Register for the event