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LUISS Guido Carli


Online Marketing Challenge


Looking for a way to bring marketing theory to life by engaging students in a hands-on learning experience? The Google Online Marketing Challenge (GOMC) is a unique opportunity for students to exercise teamwork, marketing, and consulting skills while using real money on a real advertising platform to support a business or NGO from their local community.

The Google Online Marketing Challenge, now in its 10th year, is an annual global online marketing competition for students from higher education institutions around the world. Student teams develop and run an online advertising campaign using Google AdWords for a real business or nonprofit organization of their choice, using a $250 budget provided by Google.

The teams that develop and communicate the most successful campaigns have the opportunity to win awesome prizes, including trips to Google offices, digital devices, NGO donations from a total pool of $30,000 and more.

How do I sign up?

Professors Registrations Open: October 5, 2016 - March 22, 2017
Students Registrations Open: October 5, 2016 - April 5, 2017

In order for a student team to participate in the competition, they need to have their professor register first. Professors can choose to incorporate GOMC into their curriculum or informally support a group of interested students. Once the professor has registered, students can develop teams of 3-6 members and elect one team captain to register their team for the competition. For more details on the 2017 competition timeline, please see Discover GOMC.

Learn More

To learn more about the impact of the GOMC, check out this video and go to the GOMC website for all guidelines, terms and conditions and FAQs. Stay up to date on the Challenge through our Google+ Page and if you have any questions, feel free to reach out to