Second-level master's degree
PROBIOMED, the master in Management of Biomedical Products, offers training for the profession of "Product Specialist," an expert in high-technology products that are widely used in the biomedical field. The master provides managerial skills to work in the biomedical sector, by disseminating in-depth knowledge of products and the market, as well as behaviors and purchasing procedures in the relevant markets.
The objective of the master is to train a specialist who has the ability to gain a more in-depth understanding of technical and specialist areas, managerial and financial aspects, and the most advanced methodologies and techniques of marketing and advertising of medical products. The academic approach helps develop needed skills in economics for the evaluation of prices and margins in competitive contexts. The master also aims to develop the behavioral skills (of communication, negotiation, decision-making, etc.), that specialists in biomedical products need to have, through courses on the fundamental processes of organizational behavior. To summarize, the master aims to develop managerial skills, economic and financial expertise and behavioral skills supporting the sales process for scientific products.
Director: Direttore: Franco Fontana, full professor of Economics, Business Management and Company Structure Business Strategy, LUISS Guido Carli.