Class: LM-77 Scienze economico-aziendali (Science of Economics and Business)
The master’s degree program in Marketing aims to increase both basic knowledge and specialized skills, and hone the ability to analyze and manage marketing processes. This is why it is divided into two specific and very different majors.
Held both in Italian and English, the major in Analisi e misure di marketing, in Italian, and Marketing Analytics & Metrics, in English, was designed for those who have greater aptitude in quantitative methods, analysis and measuring company and market phenomena. The second major, in Gestione dei processi e delle relazioni di marketing, in Italian, and Market Relationships & Customer Engagement in English is designed for those who have greater interpersonal and management skills and who are interested in the implementation and entrepreneurial aspects of marketing.
The program offers a limited number of students the possibility to participate in the Double Degree with BI Norwegian Business School, Oslo (major in Marketing Analytics & Metrics).
The majors offer two different professional profiles, each meeting both the demands of the job market and of students.
Applications are welcome from graduates of bachelor’s degree programs in Economics and Management, as well as Statistics, Communication, Mathematics, Physics, Engineering, Political Science and Philosophy.
The program is only enhanced by its students’ diverse backgrounds, whose skills can be shared and combined to generate enormous value for the job market.
Employment and professional opportunities for graduates
Graduates of the two versions of the major in Analisi e misure di marketing and Marketing Analytics & Metrics will be able to work as marketing/business/industry analysts, marketing & sales performance specialists, researchers (at institutes, research companies and consultancy firms), brand/product/communication managers and consultants.
Graduates of the major in Gestione dei processi e delle relazioni di marketing and Marketing Relationships & Customer Engagement can work as marketing managers, brand/product/communication managers, account/sales managers, merchandisers/promoters and consultants.