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LUISS Guido Carli

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Marketing

The degree program is divided into two different majors, both of which are offered in English and Italian. Marketing Analytics and Metrics (Analisi e misure di marketing) was designed to prepare students to analyzing market changes while the program in Market Relationship and Customer Engagement (Gestione dei processi e delle relazioni di marketing) was designed to train students in maintaining relationships with clients and commerical clients.

The master's program in Marketing prepares students for roles as marketing/business/industry analyst, marketing & sales performance specialist, brand/product/communication manager, marketing manager, account/sales manager, account/sales manager, merchandiser/promoter, consultant or researcher.

Marketing
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Class: LM-77 Scienze economico-aziendali (Science of Economics and Business)

Presentation

The master’s degree program in Marketing aims to increase both basic knowledge and specialized skills, and hone the ability to analyze and manage marketing processes. This is why it is divided into two specific and very different majors.

Held both in Italian and English, the major in Analisi e misure di marketing, in Italian, and Marketing Analytics & Metrics, in English, was designed for those who have greater aptitude in quantitative methods, analysis and measuring company and market phenomena. The second major, in Gestione dei processi e delle relazioni di marketing, in Italian, and Market Relationships & Customer Engagement in English is designed for those who have greater interpersonal and management skills and who are interested in the implementation and entrepreneurial aspects of marketing.

The program offers a limited number of students the possibility to participate in the Double Degree with BI Norwegian Business School, Oslo (major in Marketing Analytics & Metrics).

The majors offer two different professional profiles, each meeting both the demands of the job market and of students.

Applications are welcome from graduates of bachelor’s degree programs in Economics and Management, as well as Statistics, Communication, Mathematics, Physics, Engineering, Political Science and Philosophy.

The program is only enhanced by its students’ diverse backgrounds, whose skills can be shared and combined to generate enormous value for the job market.

Employment and professional opportunities for graduates

Graduates of the two versions of the major in Analisi e misure di marketing and Marketing Analytics & Metrics will be able to work as marketing/business/industry analysts, marketing & sales performance specialists, researchers (at institutes, research companies and consultancy firms), brand/product/communication managers and consultants.

Graduates of the major in Gestione dei processi e delle relazioni di marketing and Marketing Relationships & Customer Engagement can work as marketing managers, brand/product/communication managers, account/sales managers, merchandisers/promoters and consultants.

Admission procedure

Get information about taking the admission test and on the admission procedure for international students.

Required Courses

Majors


Major: Analisi e misure di marketing (held in Italian)

I year – 2018-2019

I semester

Course SSD Credits
Analisi del comportamento di acquisto SECS-P/08 8
Economia comportamentale e teoria dei consumi SECS-P/01 12
Legal Issues in Marketing (held in Italian) IUS/05 6
Research Methodology for Marketing (held in English) SECS-P/08 6

II semester

Course SSD Credits
Analisi e misurazione delle performance di marketing (Marketing Metrics) SECS-P/08 6
Gestione del prodotto e della marca SECS-P/08 8
Organizational Issues in Marketing and Sales (held in English) SECS-P/10 8
Research Methodology for Marketing (held in English) SECS-S/03 8

II year – 2019-2020

I semester

Course SSD Credits
Customer Intelligence e Logiche di analisi dei Big Data SECS-P/08 6
Marketing Plan and Markstrat Simulation (held in Italian) SECS-P/08 6
2 Elective courses-6+6

Additional credits

Activity Credits
Business English and Professional Development 4
Ethics, Responsibility, Sustainability Laboratory  4
Internship (or project work) 8
Final work 18
Total number of credits 120

Major: Marketing Analytics & Metrics (held in English)

I year – 2018-2019

I semester

Course SSD Credits
Consumer Behavior SECS-P/08 8
Behavioral Economics & Consumption Theories SECS-P/01 12
Legal Issues in Marketing IUS/05 6
Research Methodology for Marketing  SECS-P/08 6

II semester

Course SSD Credits
Marketing Metrics SECS-P/08 6
Product & Brand Management SECS-P/08 8
Organizational Issues in Marketing and Sales SECS-P/10 8
Statistics for Marketing
SECS-S/03 8

II year – 2019-2020

I semester

Course SSD Credits
Customer Intelligence & Big Data SECS-P/08 6
Marketing plan & Markstrat simulation SECS-P/08 6
2 Elective courses-6+6

Additional credits

Activity Credits
Mandatory language course
4
Ethics, Responsibility, Sustainability Laboratory 4
Internship (or project work) 8
Final work 18
Total number of credits 120

Major: Gestione dei processi e delle relazioni di marketing (held in Italian)

I year – 2019-2020

I semester

Course SSD Credits
Analisi del comportamento di acquisto SECS-P/08 8
Economia comportamentale e teoria dei consumi SECS-P/01 12
Legal Issues in Marketing (held in Italian) IUS/05 6
Research Methodology for Marketing (held in English) SECS-S/08 6

II semester

Course SSD Credits
Comunicazione di marketing e linguaggi dei nuovi media M-FIL/05
6
Gestione del prodotto e della marca SECS-P/08 8
Organizational Issues in Marketing and Sales (held in English) SECS-P/10 8
Web Analytics e Marketing (held in Italian)
SECS-S/03 8

II year – 2019-2020

I semester

Course SSD Credits
Marketing Plan and Markstrat Simulation (held in Italian) SECS-P/08 6
Retail and Service Experience Marketing (held in Italian) SECS-P/08 6
2 Elective courses-6+6

Additional credits

Activity Credits
Business English and Professional Development 4
Ethics, Responsibility, Sustainability Laboratory 4
Internship (or project work) 8
Final work 18
Total number of credits 120

Major: Market Relationship & Customer Engagement (held in English)

I year – 2018-2019

I semester

Course SSD Credits
Consumer Behavior SECS-P/08 8
Behavioral Economics and Consumption Theories SECS-P/01 12
Legal Issues in Marketing IUS/05 6
Research Methodology for Marketing SECS-S/08 6

II semester

Course SSD Credits
Marketing Communication and New Media M/FIL 05
6
Product and Brand Management SECS-P/08 8
Organizational Issues in Marketing and Sales SECS-P/10 8
Web Analytics and Marketing
SECS-S/03 8

II year – 2019-2020

I semester

Course SSD Credits
Marketing Plan and Markstrat Simulation SECS-P/08 6
Retail and Service Experience Marketing SECS-P/08
6
2 Elective courses-6+6

Additional credits

Activity Credits
Mandatory language course 4
Ethics, Responsibility, Sustainability Laboratory 4
Internship (or project work) 8
Final work 18
Total number of credits 120

Students enrolled in Italian language degree programs must take two courses taught in English.